Wednesday, 12 November 2014

Merits of Alexa Rank and Popularity

The Alexa is subsidiary of the well knows company Amazon.com. The Alexa Internet Inc provides commercial web traffic data. Did you know about the alexa web ranking?  The traffic rank of a website is referred as alexa web rank.  The traffic ranks are usually on page views by the alexa users. In short, the number of users who visited a particular site in a day is the reach of that site. Similarly the page views are the page url viewing count by the alexa users.  

So you might have a doubt that if we view the same page refreshed over and over will increase page views. No, definitely not. Because the alexa considered multiple view from the same user in the same day is counted as one view. So the alexa reduces the unnecessary duplicate counts.

As they describes, the alexa support is the actionable analytics of the web and the alexa tool is processing the raw data into an efficient insights to all websites. We can come to a conclusion about our website’s traffic, whether it’s increased or decreased after comparing it with a rank we got three months before. If a website is ranked by alexa in the first top 100,000, then they can assure that their website is getting a fair amount of traffic. And the smallest ranked sites are the best in web traffic. So the search engine optimizers make their best in boosting sites. 

The online women clothing megastore Pavitraa.in is an alexa user for their effective traffic web hits analysis. Alexa provides them the real insights and make them know their effective strategies to take so far. So alexa is the web monitor for most of the renowned sites and plays the role as a competitive intelligence tool.